Lowenstein represented Static Media, an Indianapolis-based company that owns and operates a portfolio of unique and passion-driven digital media brands providing content in food, lifestyle as well as media and entertainment, in its partnership with Novacap, a leading North American private equity firm. This transaction marks the third platform acquisition of Novacap’s TMT VI fund.
Founded in 2012 by Reggie Renner and Mike Langin, Static Media originally began solely as a content recommendation engine called ZergNet. In 2019, by leveraging ZergNet, the company began focusing on its own digital media operations with organic properties including Looper and Mashed. Static Media has since developed additional properties and acquired others, such as Tasting Table, Glam, Women.com and The Daily Meal, leveraging its technology platform to scale its portfolio and expand its online reach.
Today, Static Media has more than 100 million monthly website sessions, 20 million YouTube subscribers, 15 million Facebook followers and 8 million Snapchat subscribers across its brands.
The partnership with Novacap further enables the company to deliver on its strategy of growing its content leadership in existing and new verticals. Static Media will continue to utilize its proprietary technology stack to support content creation and go-to-market strategies.
The Lowenstein deal team included Ed Zimmerman, Meredith Beuchaw, Eric Weiner, Brendan J. Koeth, Lowell A. Citron, Darren Goodman, Andrew E. Graw, James E. Gregory, Zarema A. Jaramillo, Mark P. Kesslen, Kristin V. Taylor, Taryn E. Cannataro, Oluwaseyi Amorin, Bianka V. Barraza, Jessica Billeter, Jacqueline Himelfarb, Jessica I. Kriegsfeld, Amani Taha, Bryan A. Weisgal, and Chynara Tolubaeva.
About Lowenstein Sandler LLP
Lowenstein Sandler LLP is a national law firm with more than 350 lawyers based in New York, Palo Alto, New Jersey, Utah, and Washington, D.C. The firm represents leaders in virtually every sector of the global economy, with particular emphasis on investment funds, life sciences, and technology. Recognized for its entrepreneurial spirit and high standard of client service, the firm is committed to the interests of its clients, colleagues, and communities.