Vanessa Torres

NEWS & INSIGHTS

• July 24, 2026 In the Media
  

  Lowenstein’s Chief Marketing & Business Development Officer Vanessa Torres appears on “The LMA Perspective,” a podcast from the Legal Marketing Association focused on trends, leadership, and business development in the legal industry, to discuss how law firm business development professionals are evolving from brand and communications support to becoming “chief growth officers.”
  
  As a critical driver behind executing Lowenstein’s strategic plan, which envisions increasing headcount and geographic locations over the next 3-5 years, Torres explains how she is pairing technology and data with human judgment to provide strategic guidance to the firm’s attorneys. She recommends investing in three critical areas: technology that fits with a particular firm’s specific needs, training in data literacy, and building relationships.

• January 14, 2026 In the Media
  

  Mark P. Kesslen, partner and Chair of Lowenstein’s Intellectual Property Group, and Vanessa Torres, the firm’s Chief Marketing & Business Development Officer, are interviewed on Passle’s CMO Series podcast on how marketing, business development, and law firm leadership come together to deliver a consistent client experience. Kesslen explains Lowenstein’s strategic plan for both growth and maintaining its culture; he says: “In order to serve a client, you really need to understand the client's business, and as the lawyer, you need to understand the problem you're trying to solve.… the more we listen and the more we hear, the better we can deliver the solutions that the clients need and are looking for from us, and I think that is the value that we can deliver.”

  Torres describes how the firm is incorporating its core values into every aspect of its organization: “From the minute anyone engages with any of us at Lowenstein, from our collaboration with you, to our collaboration with vendors, with partners, and especially clients, from recruiting at all levels, we ultimately are ensuring that everyone has a consistently positive experience with our firm.” She continues: “Focusing on building that trust and that credibility, understanding each other is not a one-way street, so the lawyers understanding their business solutions teams, and the business solutions teams understanding their lawyers, and then also understanding the client needs externally, is really critical.”

• December 23, 2025 In the Media
  

  In Law360, Lowenstein’s Chief Marketing & Business Development Officer Vanessa Torres joins other law firm leaders in explaining her position’s evolving role as a strategic "change agent.” Torres notes that “marketing teams are… deeply integrated into the law firm when it comes to collaborating with other departments and with partners” in such areas as recruiting and strategic growth. She continues: “The marketing department works with the firm's professional development team to highlight opportunities for growth, its finance department to evaluate gaps in how the firm currently serves clients, and its IT department to identify opportunities in the market to grow;’ adding: “We're not siloed anymore. We're really, across the firm, a central hub if you will." (subscription required to access article)

• June 23, 2025 In the Media
  

  Lowenstein’s Chief Marketing & Business Development Officer Vanessa Torres gives an interview to the Leaders With Ambition podcast about her career path, the importance of relationships, and how smart marketing and sales engagement can deliver positive results for law firms and their clients. Torres encourages an authentic, collaborative approach, noting that this benefits her team, as well as the lawyers and clients they serve. “It’s so important to be able to make suggestions and not be afraid… because at the end of the day people really value that you’re thinking and trying.” She continues: “I try to foster open dialogue with everyone I work with—not just my direct reports but everyone on my team and across the firm … because people should be able to use their voice.”

• May 23, 2025 Article
  "Power To The Paralegals: An Untapped Source For Biz Roles," Law360
  Vanessa Torres
• January 27, 2025 In the Media
  

  Lowenstein's Chief Marketing & Business Development Officer Vanessa Torres comments in The American Lawyer on the current state of law firm DEI work. Torres says: "We view marketing efforts around DEI not as performative gestures but as authentic reflections of who we are and what we stand for.”

• January 9, 2025 In the Media
  

  Vanessa Torres, Lowenstein’s new Chief Marketing & Business Development Officer, describes in Law360 her reasons for joining the firm, saying: “When I learned from [Michael R. Caplan] about all of the amazing work that he wants to do with the team at Lowenstein, with their strategy in the direction for growth that the firm is taking, it seemed like a really good fit for me.” She adds that the firm’s “energy is really palpable right now.”
  
  Torres’ new role is also reported in Bloomberg Law and O’Dwyer’s PR. (subscription required to access some articles)

• January 8, 2025 Firm News
  "Lowenstein Sandler Welcomes Vanessa Torres as New Chief Marketing & Business Development Officer "
  Vanessa Torres