Lowenstein Sandler represented independent private equity firm NexPhase Capital, LP (NexPhase), in its newly announced strategic partnership with DealerOn, Inc. (DealerOn), a leading website and digital marketing company serving the retail automotive industry.

DealerOn provides an award-winning website platform and leading digital marketing services to car dealerships. Its solutions help deliver immediate and meaningful growth in traffic and qualified leads, with the average dealer customer benefiting from a 150 percent increase in leads, resulting in more opportunities and more cars sold.

NexPhase is a thematic and operationally focused private equity firm that invests in lower-middle-market, growth-oriented companies within three distinct sectors: consumer, health care, and software and services.

The partnership will drive innovation, double the development teams, and enable DealerOn to continue offering exceptional customer service and support. 

Terms of the transaction were not disclosed.

Lowenstein Sandler has represented NexPhase on several deals since 2018, including its investments in Brandt Information ServicesPopcornopolis, and Surgent, and its sale of Flexible Architecture and Simplified Technology (FAST).

The Lowenstein deal team included Christopher C. HenryAndrew P. Erdmann, Alexander Brooks,Matt SavareTheodore C. SicaMichael Walutes,Julie Levinson WernerEric JesseMegan MonsonBianka V. Barraza, Chelsea P. Ferrette, Carly S. Penner, Bryan Sterba, Matthew Tippy, Vikram Paul, and Serena Ward.

About Lowenstein Sandler LLP
Lowenstein Sandler is a national law firm with over 350 lawyers based in New York, Palo Alto, New Jersey, Utah, and Washington, D.C. The firm represents leaders in virtually every sector of the global economy, with particular emphasis on investment funds, life sciences, and technology. Recognized for its entrepreneurial spirit and high standard of client service, the firm is committed to the interests of its clients, colleagues, and communities.