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Kevin Iredell brings to the CMO role a strong background in and hands-on knowledge of marketing, communications, branding, business development, operations, and public relations–all with a specific focus on demonstrating ROI. At Lowenstein, he drives growth across business units by creating and executing firm-wide and practice-group strategic plans and leading the marketing and business development team through strategic resource allocation, creative campaigns, and marketing technology platform optimization.
Kevin’s broad perspective is derived from his experience in leadership roles inside and outside of the legal industry. He has led marketing and business development at two other Am Law 200 firms; he also developed and led the marketing research and measurement group of Greentarget, a national public relations firm. Earlier, Kevin served as Vice President of Legal Intelligence & Marketing at ALM Media, where he was responsible for marketing, social media, communications, and market intelligence programs across all of ALM’s publications and web sites, including The American Lawyer and Law.com.
Kevin is an active speaker on marketing and business-of-law topics, and is also currently the President on the International Board of Directors of the Legal Marketing Association, where he has served as an Executive Board Member for the past several years. Most recently, Kevin has been elected to the College of Law Practice Management's Class of 2024 Fellows. He holds a B.A. in economics from Villanova University.
Law360 reports on the launch of Lowenstein AI, a chatbot to help external users navigate the firm's website. Mark P. Kesslen, Chair of Lowenstein's Intellectual Property group, says: “Our firm's decades-long focus on the technology sector gives us unparalleled experience in guiding clients through uncharted regulatory landscapes in disruptive industries like crypto, fintech and now AI. Our new chatbot illustrates that at our firm, we practice what we preach: we not only advise companies on leveraging cutting edge technology to their advantage, but we strategically employ that technology ourselves." Kevin Iredell, Lowenstein Sandler's Chief Marketing Officer, adds: “We are thrilled to be leading the charge as one of the first major law firms in the country to implement generative AI to help clients and other website users efficiently find the targeted answers they seek or the specific lawyers they want to contact.”
Law.com also quotes Lowenstein's Chief Operating Officer Michael Caplan, who says: "We understand our clients’ objectives and challenges regarding AI technology because we are immersed in it ourselves; therefore, we are ideally suited to counsel companies who want to harness the potential of this groundbreaking technology."
On PipelinePlus’s The Market Leaders Podcast, Kevin Iredell, President of the Legal Marketing Association and Chief Marketing Officer at Lowenstein Sandler, discusses his priorities for the Association in 2024, why having business minds in law firm leadership matters, and the power of collaborative leadership and streamlining operations. Iredell sees a trend towards including business professionals in law firm leadership: “Because of the scale and size of law firms today, the sophistication of our clients, competition, all the intricacies of practicing law, and navigating regulatory issues…you need someone to run the business.”
In U.S. News & World Reports’ article on law firm trends, Lowenstein’s Chief Marketing Officer and president of the Legal Marketing Association Kevin Iredell says 2024 “will be a time for sophisticated law firms to thrive, through the adoption of artificial intelligence to better business practices and working on simmering cultural issues.” He predicts that “Big Law firms will move from evaluating their past performance using big data to predicting their future using AI.” The article also ran in JD Journal.
IT News Online reports on the ELM Amplify 2023 conference held in Bonita Springs, FL on October 24 and 26th. The annual conference this year aims to empower clients to "Navigate Boldly" in their pursuit of overcoming challenges and charting a successful course for the future in today's dynamic business landscape and will explore how innovative technologies are transforming legal operations. Lowenstein’s Chief Marketing Officer Kevin Iredell will appear on a panel focused on navigating legal department and law firm relationships, along with Maitane Arozena, Global Legal Solutions Head of Technology Innovation & Execution and Third Party Management at Citi, and Dan Winkler, Leader of the Claims Legal Department at Westfield Group.
The event is hosted by Wolters Kluwer (EURONEXT: WKL), a global leader in information, software, and services for professionals in healthcare, tax and accounting, financial and corporate compliance, legal and regulatory, corporate performance, and ESG.
Law.com, Law360, Legal Dive, Law Tech Daily, and Investors Observer report on Lowenstein Sandler’s recent report, “Aware but Wary: In House Counsel on the Power of Generative Artificial Intelligence,” published in collaboration with the Association of Corporate Counsel - New Jersey and authored by Mary J. Hildebrand CIPP/US/E, founder and Chair of the Privacy & Cybersecurity practice at Lowenstein; Kevin Iredell, the firm’s Chief Marketing Officer; and Bert Kaminski, Director, Legal - Google Cloud. Hildebrand tells Law.com that “lawyers who aren’t comfortable with AI may soon see pressure from their organizations to use it,” adding: “As improved data around the use of generative AI is released, firms and businesses will be more inclined to leverage these programs for their operations in the coming years.” (subscription required to access some articles)
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