Traci M. Tomaselli, Partner - Mergers & Acquisitions, New York

New York

T: +1 646.414.6926 | F: +1 973.422.6867 ttomaselli@lowenstein.com

New York

T: +1 646.414.6926 | F: +1 973.422.6867 ttomaselli@lowenstein.com

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Education

St. John's University School of Law (J.D. 1999), magna cum laude; Articles & Notes Editor, St. John's Law Review

State University of New York at Geneseo (B.A. 1996), Sociology

Admissions

New York

BIO
EXPERIENCE
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Traci Tomaselli focuses her practice primarily on the representation of companies involved in strategic acquisition and divestitures. She typically handles transactions involving highly complex capital structures, and her experience in this area allows her to anticipate and address potential issues in transactions before they unfold.

Traci has worked on a number of transactions involving the representation of financial sponsors in connection with acquisitions and dispositions of their portfolio companies.

For public companies, Traci advises on a broad range of topics, often dealing with corporate governance matters, disclosure obligations, and reporting requirements under the Securities Exchange Act of 1934.

Traci's principal areas of concentration include:

Public and private company mergers and acquisitions
Corporate governance
Joint ventures
Venture capital
Financing transactions
Securities law compliance
Securities offerings

Prior to joining Lowenstein Sandler, Traci was a senior associate at the New York office of Fulbright & Jaworski.

EXPERIENCE

Represented private equity firm ZMC, in its sale of Logitix Holdings, LLC, a ticket management solutions company, to Victory Live, Inc., a technology platform focused on sports and entertainment, event management, data and ticketing software.
Represented SunFireMatrix, Inc., a leading software and tech-enabled services platform serving the insurance distribution and health plan markets, and its management team in SunFire’s sale to Spark Purchaser, Inc., a KKR & Co. Inc. (NYSE: KKR) affiliate.
Represented Stevenson Search Partners, Inc., a global executive search firm focusing in the life sciences space, in its investment from SixSibs Capital Corporation, a family-owned private investment company.
Represented an affiliate of the private equity firm ZMC in its acquisition of InProduction Holding Corp. and its subsidiaries.
Represented Phreesia, Inc. (NYSE: PHR), a leader in patient intake, outreach and activation, in its acquisition of Access eForms, LLC, a provider of integrated paperless forms and workflows for healthcare facilities.
Represented Phreesia, Inc. (NYSE: PHR), a leader in patient intake, outreach and activation, in its acquisition of Comsort, Inc., dba MediFind, a health technology company that uses advanced analytics to help patients with serious, chronic and rare diseases find better care faster.
Represented AHPS GSSP, LLC, the controlling investor in Green Street Power Partners (Green Street), in the sale of a majority equity interest in Green Street to DIF Capital Partners. (April 2023)
Represented LifeLabs Learning in its sale to Atairos, an independent strategic investment company.
Represented Interstate Chicago, LLC, an out-of-home advertising company, in the sale of its membership interests of Interstate JCDecaux, LLC, the operator of a digital billboard network in Chicago, to JCDecaux North America, Inc.
Represented a Nasdaq-listed financial services company in its control investment in two New Jersey-based recycling facilities.
Represented Nicole Miller, a global fashion and lifestyle brand, in a majority investment by Gordon Brothers.
Represented long time clients, a management team backed by StonePoint Capital, in their acquisition of SunFire Matrix, Inc., a provider of quoting and enrollment solutions that helps ensure seniors purchase the right Medicare Advantage, Prescription Drug and Medicare Supplement plans for their needs.
Represented Taylor Water Technologies LLC, a leading U.S.-based manufacturer of water-testing solutions, in its $78 million sale to Fluidra, a worldwide leader in the pool and wellness industry and global manufacturer of equipment and connected solutions.
Represented Dimension Energy LLC, renewable energy development company, in its sale to Partners Group.
Represented Cloudworks, a Toronto-based Oracle Cloud implementation service provider, in its sale to Accenture (NYSE: ACN).
Represented The Estée Lauder Companies Inc. (NYSE: EL) in its two-phase agreement to increase its ownership of DECIEM Beauty Group Inc., the Canadian-based, vertically integrated, multi-brand beauty company, with the completed first phase investment reflecting a total enterprise value of approximately $2.2 billion.
Represented System One Holdings, LLC’s management team, a provider of specialized workforce solutions and integrated services, in connection with a significant investment from funds managed by Oaktree Capital Management, L.P.
Represented The Wing, the female focused co-working startup, in connection with a majority stake investment by IWG Plc, a Switzerland-based corporation that provides serviced offices to clients on a contract basis.
Represented InSite Wireless Group, LLC, a privately owned tower and wireless infrastructure company, in connection with its $3.5 billion sale to American Tower Corporation (NYSE: AMT).
Represented Radwell International, Inc. in its transaction with Greenbriar Equity Group, L.P. Radwell International stocks and sells new and surplus industrial automation, MRO, pneumatic, motion, electronic, hydraulic, HVAC and electrical control equipment for plant floor and facilities maintenance machinery.
Represented Jet Line Products, Inc., a leading distributor of swimming pool equipment, chemicals and supplies, in connection with its sale to Pool Corporation (Nasdaq: POOL), a wholesale distributor of swimming pool supplies, equipment, and related backyard products.
Represented Veronis Suhler Stevenson, a private investment firm, in connection with an investment, with NewSpring Health Capital, in the BRC Recovery Family of Programs, a nationally recognized provider of addiction treatment services, and the formation of BRC Healthcare.
Represented MKG, an award-winning national creative agency, and Pink Sparrow, a leading national design and fabrication shop specializing in experiential environments, in their acquisitions by Acceleration Community of Companies, a company composed of acquired marketing, media, and communications agencies and complemented by an advisory service
Represented Ethoca, a global provider of technology solutions that help merchants and card issuers collaborate in real-time to quickly identify and resolve fraud in digital commerce, in its acquisition by Mastercard (NYSE: MA).
Represented Tranzact Holdings, LLC, the leading provider of direct-to-consumer sales and marketing solutions for insurance carriers in the United States, and its management team in its sale to Clayton, Dubilier & Rice.
Represented All Systems Holding LLC in the significant equity investment by the private equity firm MidOcean Partners.
Represented Ipreo, a global provider of capital markets technology solutions, in its sale to KKR for $425 million.
Represented Coach America, a national charter bus service, in the sale of certain assets and operations to Transportation Management Services.
Represented Knowledge Networks Inc., a provider of digital research solutions, in its sale to The GFK Group.
Represented Cambium Learning Inc., a provider of educational solutions, in its acquisition of Voyager Learning Company for $520 million.
Represented Alloy Inc. in its sale of various business divisions.
Represented Alloy Digital Investments LLC, a creator and distributor of online video content, in its acquisition of Clevver Media, B5Media, Smosh, The Escapist, and Generate.

NEWS & INSIGHTS

Education

St. John's University School of Law (J.D. 1999), magna cum laude; Articles & Notes Editor, St. John's Law Review

State University of New York at Geneseo (B.A. 1996), Sociology

Admissions

New York

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Traci M. Tomaselli