Jenna-Marie Tracy

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Jenna works with established and emerging companies on their formation, financing, and intellectual property protection.  

Her practice focuses on the licensing, maintenance, enforcement of trademarks and copyrights. She counsels a wide range of businesses on issues ranging from trademark clearance, selection and brand portfolio management. Jenna helps clients protect their valuable trademarks online through domain name dispute proceedings and responding to phishing attacks. She manages customs registrations and enforcement for a major consumer brand client. Jenna also advises on advertising claims substantiation, and counsels clients on false advertising risks, marketing approaches, and branding.

With a background in biology and chemistry, Jenna assists clients across the pharmaceutical, animal health, tech, financial services, consumer products and other industries in fast-paced mergers, acquisitions, and financings by conducting intellectual property and technology due diligence evaluations and negotiating key intellectual property terms and ancillary documents.

She has published on the subject of the right to publicity, and taught Continuing Legal Education courses on trademark law.