Lowenstein Sandler represented independent private equity firm NexPhase Capital, LP (NexPhase), in its newly announced strategic partnership with DealerOn, Inc. (DealerOn), a leading website and digital marketing company serving the retail automotive industry.

DealerOn provides an award-winning website platform and leading digital marketing services to car dealerships. Its solutions help deliver immediate and meaningful growth in traffic and qualified leads, with the average dealer customer benefiting from a 150 percent increase in leads, resulting in more opportunities and more cars sold.

NexPhase is a thematic and operationally focused private equity firm that invests in lower-middle-market, growth-oriented companies within three distinct sectors: consumer, health care, and software and services.

The partnership will drive innovation, double the development teams, and enable DealerOn to continue offering exceptional customer service and support. 

Terms of the transaction were not disclosed.

Lowenstein Sandler has represented NexPhase on several deals since 2018, including its investments in Brandt Information ServicesPopcornopolis, and Surgent, and its sale of Flexible Architecture and Simplified Technology (FAST).

The Lowenstein deal team included Christopher C. HenryAndrew P. ErdmannAlexander Brooks,Matt SavareTheodore C. SicaMichael Walutes,Julie Levinson WernerEric JesseMegan Monson,Bianka V. BarrazaChelsea P. FerretteCarly S. PennerBryan SterbaMatthew TippyVikram Paul, and Serena Ward.